Building your personal brand through social networking
This free white paper from the University of Southampton School of Management introduces the concept of personal branding and explains its importance for job seekers as the so-called ‘Generation X’ move up the career ladder and Generation Y become established in the workplace. It demonstrates how various online services can be harnessed to develop and enhance a personal brand.
To receive your free copy of the white paper via email visit: http://www.management.soton.ac.uk/marketingdna/whitepaper.php
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