Managing New Marketing Communications & Social Networking
The biggest problem many marketers face today is how to keep up to date with the rapidly changing marketing practice being driven by developments in technology.
This free white paper written by members of the marketing academic group at the University of Southampton explores how the use of blogs, social networks and other user generated content online, makes ‘word of mouse’ an even more powerful and far-reaching phenomenon.
It illustrates how consumers are taking control and preferring to trust the recommendations of their own networks more than the word of a supplier and how marketers can acquire and share knowledge by a more open and collaborative approach.
To receive your free copy of the white paper via email visit: http://www.management.soton.ac.uk/marketingdna/whitepaper.php
